Reynaldo Marasigan                                                      IT-ETHICS                                             March 11, 2008

Selling Health: Hindustan Lever Limited and the Soap Market hindustan.doc

1. What is the innovation that HLL introduced in the area of diarrheal disease prevention?

     - because of the increasing number of Diarrheal disease especially in India. Yuri Jain said that hands feed a child, hands prepare food in an Indian context people don’t typically use knives and forks.. everything is done with hands” this means that he concluded that the disease came from lack of sanitation.

2. Why is hand washing an excellent preventive measure against diarrheal disease?

   - like what I stated before, hands becomes a major tool in causing diarrhea in India. Because it is open and we use to touch everything now and then. It is exposed to dirt.  According to the article “an evidence review by Valerne Curtis and Sandy Cairncross found hand washing with soap could cut diarrheal disease by 48%”.

3. Why is an MNC in the best position to influence behavioral change in combating diarrheal disease?

    - because MNC is one of the fast moving , large, consumer goods company. And it also capable of conducting and analyzing consumer behaviours, has this marketing expertise, strong branding, experience in adapting products thru its substitute products, vast distribution, experiences, high possibility to achived desired results and global reach.

4. According to Yuri Jain of HLL, what is the connection between diarrheal disease prevention and HLL products?

   - based on the article Jain said that “when you ask yourself how do you break the transmission of disease with hands, you come up with hand washing with soap … If people start washing their hands with soap more often, the consumption will go up and there is an impact on the market size”. 

5. According to Harpreet Singh Tibb, what is the connection for HLL between economy, beauty and health?

     - based on the article Tibb said that “If you establish why health is important or why soaps can contribute to reducing germ incidents and perhaps save [consumers] medical bills through long-term associations, I think you have a winner right there” as what Jain also tells about the hygiene.

6. What was the impact of the Central American Hand washing Initiative to its beneficiaries?

    -this will serve as a means to campaign to further strengthen its point. After this promotion the people that are concern about their hygiene increases.

7. What was the reason for Dr. Vedana Shiva's opposition to the PPP? Is it justified?

    - based on the article “Kerala has the highest access to safe water, highest knowledge of prevention of diarrhea because of high female literacy and local health practices such as use of jeera water and high use of fluids during diarrhea. The World Bank project is an insult to Kerala’s knowledge regarding health and hygiene. It is in fact Kerala from where cleanliness and hygiene should be exported to the rest of the world. People of Kerala do not need a World Bank loan for being taught cleanliness.” No, the people must be taught about the importance of hygiene, and how it is done properly.

8. If you were in a position to decide how to go ahead with PPP while knowing the opposition how would you

go about it?

    -Continue it, there’s nothing wrong in  teaching the people about cleanliness actually nowadays it is much more needed

9. How did Lifebuoy re-brand itself? Do you agree with HLL Chairman Marvinder Sing Banga's decision? Why?

    - It change its mission by targeting the entire community and not focusing about its basic functions but its extraordinary function. By its new mission-vision “Making a billion Indians feel safe and secure whenever they are by focusing on their health”.

10. What is Chairman Banga's approach to costing Lifebuoy? Do you agree with this approach?

     - to make it afford fable to the masses, yes, knowing that majority of the population in India is poor and it has the most number of possible market.

11. What is the key to sustained community behavioral change according to Harpreet Singh Tibb?

     -based on the article Tibb said that “If it’s going to multiple contacts, it has to be low-cost. It has to be a scalable and sustainable program. It has to be interactive because you’re trying to get a behavioral change. And the cost of reaching out the villages is in rural India is very expensive … I get the community to get up this program and get this movement going for ages.”

 12. The Lifebuoy Swasthya Cheetna program decided to go through the local school system? Would this approach work in the Philippines?

     -  Yes

13. What is the Lifebuoy Swasthya Cheetna's process for creating behavioral change?

      -Through Initiation and information next is large scale propagation and last is reinforcement.

14. Each exposure in the behavioral change process involved 5 key communication tactics? Can you add or

subtract to these tactics? Would these tactics work in the Philippines?

     -    Yes, Yes, because of the fact that it is flexible and dependable to your target market

15. Explain the germ-glow demonstration. Do you think it was effective? Are there any alternatives?

       - Yes it is effective, yes there are still many alternatives like discussing the effect of this germs when is is intake

16. How did you think the Swasthya Cheetna program impact HLL? Was it a success?

     - the fact that it increases the lifebuoy by 30% and its grown across states and across regions

17. How can wealthier Indian populations benefit from the health and hygiene messages?

    - they can be able to be more aware what is the function and be consius enough with their wealth. We cannot say that if they are wealthy they there are safe.

18. Is the PPP scalable? What about the Swatshya Cheetna program?

        - Yes, Yes! They both work if it is imposed and practice properly.

19. Yuri Jain claims that PPP has scale. Do you agree with him?

     - yes everything that is plan must be scalable

20. Why do you think PPP was slowed down while the Swathsya Cheetna program pushed through?

      -because of the process that its undergo.