Reynaldo Marasigan                                         IT-ETHICS                                              March 10,208

Book Review 9

Title: Business Ethics review9.doc

Author:  Carmelita Miranda –Gow

               Gregorio S. Miranda

Chapter 5: Social Responsibilities of Business

            Today most large business firms are in the form of corporations which are looked upon as endowed with a heart and a soul. Moreover, corporate management is being guided more and more by a concept of social responsibility.  What is social responsibility? The concept of social responsibility talks about the internal and external responsibility of the business. Its responsibility to its workers and its members and also to its consumers and responsibility to the economy that is the content of business ethics and its responsibility, the question is   how will the company will apply it.

            There are different business and its various publics, this are the governing principle in any business. One is the community involvement that talks about the community that are involved and its participations. There are 2 ways first is when it faces certain social challenges that much akin to the way that the government and other institutions. Second is business participates in welfare and cultural efforts extending beyond mere profit considerations.

            Another principle is customer relations; it is just basically the importance of their customer thru this customer relationship. How will they take care thru their markets? The tangible and intangible needs of the customers, the respect and courtesy in serving them.

Chapter 6: Eliminating Competition

            Competition is everywhere. No matter what, even animals compete; even in our political system competition is present, even in a small group. Competitors exist in every society. There is, for instance, competition for survival of the fittest. In the field of business, competition has proven itself to be the best method which has thus far been devised for bringing out the latent. The business world is full of competitions because we serve same markets yet there still have their wants but at the end it serves the same purpose.

            How does competition from? From the urge of every individual to always excerpt effort and make the best out of the best to do extraordinary things extraordinarily well. Makes people has this self thinking about to survive leads to this completion.

Chapter 7: Price Discrimination

            If a seller gives a lower price to a buyer under set of conditions no different from another buyer who buys under the same or similar condition, that proactive amounts to price discrimination. Many a time price discrimination has certain motives as in the case of dumping.

Price Discrimination from businesses arises for them to come up with a standard that is affordable to the market. Sometimes people beloved that higher prices are discriminated ageist compared twitch those who buy the low-priced brands. That s why dumping arise, is defined in several ways and has meant different things to different people b us the means of this is unfair trade practice, having to do with price discrimination is one of this. It is in reality that price of a certain products has this similarities for them to survive in the competition, yet still there is point that people deviates for the sake of branded names.