Reynaldo Marasigan                                         IT-ETHICS                                              February 12, 2008

 

 

Book Review 5

 

Title:  What’s Right and Wrong in Business 2^nd Edition

 

Author: Rafael Gomez

 

Download: review5doc.doc 

Amazon: click here

 

 

 

Chapter 2: False Advertising

 

 

            The doctor who wrote the research findings to verify product effectiveness did not report the complete results. Initially the report stated that, “though there was significant loss in some of the patients, the majority of those tested showed very minimal or no weight loss”. Since this was not favorable to the product, the doctor agreed to change his report and instead wrote that “by taking these pills, many patients showed significant weight loss.”

 

           

 

The usual, and correct, justification of advertising is that its purpose is essentially to give information and, in the sense, it is a public service. Advertising really is to attract people, and make them believe that this product pertains a certain purpose. In business ethics, many company use advertising to promote their products. However, still some companies make use of this false advertising wherein people are believe that this product is effective even if in reality it is not. Some company, for example Garments, and stated that their product has the best quality yet after 3 washes of this clothes they become torn out.

 

 

            Advertising is a way wherein certain is product is exaggeratedly presented for a certain purpose or what we call hyperbole. While customers are being trick of what is the real thing the product can do is basically deception that is different form hyperbole and from this the false advertising arises.

 

 

Chapter 5: The Meaning of Virtue

 

 

Virtue means strength, the capacity to do, and in a certain sense, the ability or proficiency. Man develops a capacity for work: he doe, and whatever he does his odes it well. Therefore, virtues is not just an aid to do the good act – to the act that produces results, that “deliver” but it is in fact its necessary and sufficient condition. To have virtue, in a general sense that we have to clarify later on, is to have know-how.

 

 

 

            In any case people has the ability to do well, people can change, people has their own right, and also people has the right for freedom. It is not possible to eliminate all the good or evil in a particular society, what man has to do is to increase the existing potential for good through the practice of virtues. The virtue to do well is a fact that every human can have. Every people, every businessman, every politician has this ability to do anything, their have this capacity to know what to do because they know how to do it.

 

 

 

Chapter 11: Alcoholism

 

 

This case of alcoholism, like any other case of personal vices, is not specifically y business related expect of the fact that during some periods, some executives have felt the need to drug themselves in some way tobacco, alcohol, cocaine,. At times the price one has to pay for professional success comes in the form of an addiction. This generally can be quite costly however way one looks at it.

 

 

            To any business transaction, process or whatsoever, who this vices of the company owners has effect on their business. In reality and what is ethical I cannot answer. Because of the fact that vices is not directly connotes in the business. However, can become the winding up of the business. How can they stop it, many people addict to this kind of vices will say it is hard but the question is do they really want to change. To change one vice he needs the temperance and the will do change his life.